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How to create an appealing LinkedIn Summary?

02, Mon, Aug, 21 08:48

Do you want to create a long-lasting first impression? With a positive first impression, you can check out one item from your list: winning the confidence of your potential employers. With that being said, there are a lot of ways that can help you catch people’s eye, but the most important one is to have an Impressive LinkedIn summary.


When someone views your profile, the first thing they will probably look at is your profile picture and then what is written below it. That section of the LinkedIn profile is often under-utilized by many users. Many people leave it blank or they just put some quote they found on the internet. What they don’t understand is that the summary portion of your LinkedIn profile is crucial whether you're looking for a job, marketing your business, or building your professional identity. Since people are not interacting with you personally, they try to get everything about you from the LinkedIn profile summary. 


Why is it important to have a decent LinkedIn summary for your job search?

Linkedin profile summary is like a trailer, would you watch a movie if you don’t find its trailer enthralling. No, right? So why do people who don’t find your summary attractive would contact you? It is simple, they will not!


In comparison to other social media platforms, LinkedIn has a certain level of formality and professionalism associated with it. The expectation differs from business to business; nonetheless, the profile summary area is your best opportunity to give your profile a little personality.

The summary, more than any other portion of your LinkedIn profile, gives you the chance to speak directly to the reader. It offers a variety of aspects of yourself, from professional achievements to personal considerations. So you can’t waste this portion by writing some quote that has nothing to do with your qualifications.


How to write a good LinkedIn summary?

As said above, the LinkedIn summary is a crucial part of a job search. When it comes to your career and future, it is better to be cautious and pay attention to every little detail. Here’s how you can come up with a decent LinkedIn profile summary.


Start on a high note

LinkedIn only shows the first three lines of your profile summary by default, encouraging users to click to see more. This amounts to approximately 290-310 characters. That means the first 300 characters must be compelling enough to catch the reader's interest and entice them to discover more about you.

You can do one of these things if you are a creative writer you can write something that will make them read more but if you don’t have a creative bone, you can simply put that one thing about you that you want people to know about you. Like what sets you apart? How efficiently you can use your skills to get a job done and don’t forget to mention those skills, and how you can be an asset to them. 


Open up about your career and achievements

LinkedIn is the perfect place to showcase your achievements and skills. You can write about your skills and what have you achieved so far and write about your expectations and plans further from your career. In this way, you can communicate to the recruiters about your priorities. 

On LinkedIn, highlighting your accomplishments is a smart approach to stand out. To bring attention to your most important accomplishments, use symbols in the form of bullet points. Keep it short and neat, and avoid going into too much detail.


Your Unique Selling Proposition (USP)

The USP is the significant value you provide that distinguishes you from other LinkedIn users and demonstrates why you're a unique prospect. In your LinkedIn summary, express your unique value proposition to reassure potential employers why you're a better candidate than other LinkedIn users. It also allows them to picture how you can benefit their organization.


Use Keywords 

While searching for candidates, recruiters use specific keywords like job titles or skills that help them find people who match those keywords. 

To appear in searches and attract traffic, your LinkedIn profile should be optimized with strategically chosen keywords. Include keywords that are relevant to your industry and profession in your LinkedIn summary

The summary, along with the LinkedIn headline, is one of the most crucial elements of your profile to think about when optimizing it for search. If done correctly, this will boost your profile's web appearance and attract more potential employers. 


Things to keep in mind before writing your LinkedIn summary

There are certain things you should keep in mind before writing anything. 

Do’s

  • Be straightforward and humble
  • Use relevant SEO keywords
  • Use Closely to automate your outreach
  • Start with a lightweight introduction about yourself. Don’t rush in with achievements and skills.
  • Leave a call to action at the end. It could be a link to your website or your Email address, or anything you would like to show.

Don’ts

  • Don’t use too many emojis. It will make you look unprofessional and it does not look good.
  • Don’t brag about your skills and achievements. It is professional to write it in a neat and humble way. The moment they will find your tone bragging and a little arrogant, they will lose interest. 
  • Don’t use only short or long sentences. Instead, have a combination of both.
  • Don’t make your LinkedIn summary either too long or too short. Keep it under 1500 words. 
  • Don’t put everything in one or two paragraphs. Use bullet points and headings to make it look attractive.


Your LinkedIn summary is your opportunity to demonstrate your unique value proposition, demonstrating what you can bring to the table and what makes you stand out from the crowd to potential employers.

Make sure that you don’t sound arrogant or low-self-esteemed. Write a LinkedIn summary that reflects your confidence and passion for your career. This is an opportunity to let everyone see your skills make sure that you write everything up to the point.

We hope you found our article helpful in any way!