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Is It Worth the Investment? A Helium 10 Review

14, Fri, Feb, 20 09:10
What Is Helium 10?
Helium 10 Pricing
Helium 10 Tools

Running any size business in modern times has become a Herculean task. It is no longer enough to operate a simple physical storefront and to keep inventory in an attached warehouse or back room. Instead, more and more companies are turning to the online and digital world to keep their business functional and reach more markets.

Along the way, it is important to have the proper tools to ensure everything functions properly. For companies involved in the Fulfillment by Amazon program, one tool available is Helium 10. But how does Helium 10 stack up to comparable systems, and just what is it supposed to be anyway? Just before we get started with Helium 10, let's first take a look at a unique offering in the world of IO Scout Amazon seller tools - IO Scout’s platform includes the functionalities you would come to expect from other tools with fewer restrictions; and now includes Live Chat Personal Amazon Business Consultant. IO Scout’s 24/7 expert chat feature is there to assist in the daily running of your Amazon business, and provide real-time, instant solutions to your queries.

Read on to find out.

helium 10 extension

What Is Helium 10?

Helium 10 is the ultimate tool for companies involved in the Fulfillment by Amazon (FBA) program. This convenient program allows its users to keep track of products, scale their operation, manage their store, and learn direct information about their target demographics.

Helium 10 is an online computer program that consists of multiple individual tools designed to fulfill a variety of purposes, including:

  • Research about market trends
  • The demand for individual products
  • Inventory protection
  • Digital refund management
  • Market and listing optimization
  • Demographic selection
  • Niche selection
  • Competitor activity
  • Inventory protection
  • Fraud alert
  • And much more!

One of the most difficult tasks in running any type of business in the modern world is maintaining a relevant online presence and remaining up to date with new market trends. Helium 10 takes all of the information you could feasibly need and keeps it in one place. You can then use the tools available to manage inventory, find new markets, and remain competitive in the marketplace.

For better user access, Helium 10 is available as a Chrome extension that can be downloaded and installed on your favorite browser.

Helium 10 is available via a subscription service. Users can choose to sign up based on months and have access to a broad range of tools. Even if you don’t use all of them on a regular basis, it is still beneficial to have the options available as your business expands and grows.

Helium 10 Pricing

Helium 10’s pricing is divided into five separate membership options to better suit clients. Each plan has different options, including access to a variety of tools. Plans are paid for on a monthly basis, so you can easily adjust your membership to include more tools as needed.

At present, the five memberships are:

  • Free
  • Ala Carte
  • Platinum
  • Diamond
  • Elite


The free plan is obviously the most basic option and incorporates some essential tools while keeping users limited in their capabilities. Subscribers would not need to pay anything and therefore have restricted access to features.

Under this option, you will have the following tool capabilities:

  • Black Box: 20 total uses
  • Trendster: 30 days of use
  • Magnet: 2 uses per day
  • Cerebro: 2 uses per day
  • Frankenstein: 30 days
  • Scribbles: 30 days
  • Index Checker: 6 uses
  • Keyword Tracker: 20 keywords
  • Alerts: 2 ASINs
  • Inventory Protector: Not limited
  • Refund Genie: Limited use
  • Xray: 50 uses
  • Profits: 30 days

No other tools are included. In general, the free plan is a good deal because you have access to valuable tools at no cost to you. The downside is the limited use will not work well for someone who is trying to manage a medium to large business.

Ala Carte

This plan is a step up from the free version. While it is technically free, you can pay for unlimited access to the tools you need while taking advantage of freebies similar to the basic plan.

Under this option, you will have the following tool capabilities:

  • Black Box: $37/month
  • Trendster: Unavailable
  • Magnet: $37/month
  • Cerebro: $37/month
  • Frankenstein: Unavailable
  • Scribbles: Unavailable
  • Index Checker: $17/month
  • Keyword Tracker: $57/month
  • Alerts: $37/month
  • Inventory Protector: Not limited
  • Refund Genie: $97/month
  • Xray: $17/month
  • Profits: $37/month

Platinum Plan

The Platinum plan is the first model where you pay a regular monthly fee to have access to a broad range of tools without few limited uses. This is ideal for someone who is running a small or medium business and would like to be able to grow and manage industry while working as an Amazon Seller. It costs $97 a month for access.

  • Black Box: Unlimited
  • Trendster: Unlimited
  • Magnet: Unlimited
  • Cerebro: Unlimited
  • Frankenstein: Unlimited
  • Scribbles: Unlimited
  • Index Checker: 150 uses/month
  • Keyword Tracker: 2,500 keywords available
  • Alerts: 300 ASINs
  • Inventory Protector: Included
  • Refund Genie: Included
  • Xray: Included
  • Profits: Included
  • Follow-Up: 5,000 emails/month
  • Freedom Ticket Training: Included

Diamond Plan

The Diamond plan is more expensive at $197 a month but is great for larger businesses who want to better manage their inventory, SEO, and customer lists. The following services are included:

  • Black Box: Unlimited
  • Trendster: Unlimited
  • Magnet: Unlimited
  • Cerebro: Unlimited
  • Frankenstein: Unlimited
  • Scribbles: Unlimited
  • Index Checker: 300 uses/month
  • Keyword Tracker: 5,000 keywords available
  • Alerts: 600 ASINs
  • Inventory Protector: Included
  • Refund Genie: Included
  • Xray: Included
  • Profits: Included
  • Follow-Up: 15,000 emails/month
  • Multi-User Login: Included
  • Freedom Ticket Training: Included

Elite Plan

The final option is the Elite plan, which includes literally every tool and service. This is ideal for medium to large businesses who manage a lot of elements of their company through Amazon and need better tools to be competitive in the digital market. It costs $397 a month and features the following:

  • Black Box: Included
  • Trendster: Included
  • Magnet: Included
  • Cerebro: Included
  • Frankenstein: Included
  • Scribbles: Included
  • Index Checker: 500 uses/month
  • Keyword Tracker: 5,000 keywords available
  • Alerts: 1,000 ASINs
  • Inventory Protector: Included
  • Refund Genie: Included
  • Xray: Included
  • Profits: Included
  • Follow-Up: 50,000 emails/month
  • Multi-User Login: Included
  • Monthly Trainings: Included
  • In-Person Workshops: Included
  • Access to Private Facebook Group: Included
  • Freedom Ticket Training: Included

Helium 10 Tools

One of the most important elements one of the Helium 10 program is the tools it incorporates. When you purchase or sign up for any of the plans discussed above, you will be able to access the following tools with varying levels of usage.

Black Box

Black Box is an Amazon product finder and research tool designed to help users identify their most profitable products through a variety of state of the art algorithms. For individuals managing warehouses or trying to find the product which is most popular with their customers, this is an idea tool to have.


Xray is a straightforward market analyzer which studies your desired demographics and markets and narrows down which niches you might be able to fill. It uses recent, highly-accurate market data and helps you make informed decisions, validate your products, and otherwise be competitive in the rapidly changing world of business.

Review Downloader

Review Downloader is exactly what it sounds like. It is a basic tool which allows you to download reviews and feedback from customers and then analyze them to uncover valuable consumer insights. By identifying keywords, common complaints, and trends, you will be able to make your products more desirable in the long run.

Inventory Levels

Inventory Levels is a tool designed for competitive business owners. Because Amazon keeps tabs on thousands of businesses and offers storage space, you will be able to use this tool to see how much inventory your competitors currently have at any given time. You can then capitalize on the products that are low in stock and curve more business in your direction through savvy market analysis and the rules of supply and demand.


Trendster allows you to understand current market trends and how they affect your bottom line. You can use it to analyze what trends are the most popular at any given time so you can capitalize upon the market and make a greater profit. For example, you might discover that more consumers buy orange products in the month of October, so you can increase your stock and offer sales or discounts on those items to encourage more purchases.

Out of all of the tools available in Helium 10, this is one of the options which works the best and allows for great creativity and flexibility for the user.

Profitability Calculator

The Profitability Calculator is useful for individuals who are new to the financial and economic side of business. It is simple and straightforward, and allows you to determine the proper prices for your products based on the total net profit or loss you will take on the item.

This is another tool which stands out about Helium 10 and one utilized by the majority of users. It includes options to add multiple elements into the calculator to help you make the right decision about selling prices, discounts, and sales in the future.


Magnet possesses the largest database of Amazon-targeted keywords and is designed to help you locate the most actionable options to drum up clicks on your products and overall sales. It utilizes Amazon’s own search data and analyzes commons trends to help you improve your SEO. If you need to find the optimal keywords to help your product listings rank well in regular searches, this is the tool you need.

After a careful look at Helium 10 reviews and some personal research, Magnet is one of the simplest to use SEO tools and also has one of the greatest and most detailed keyword databases in the contemporary market. It is ideal for businesses of any size and includes unusual search terms and combinations in addition to more common variations.


The Helium 10 Cerebro is one of the most popular options because it is a powerful reverse ASIN lookup tool which allows you to determine your competitors’ keyword strategy. With this information, you can then identify the best ways to organically steal some of their traffic so your products and listings receive more attention. This is a great option if you are trying to improve sales in a competitive niche or business model.


Scribbles is an assistant writing program which helps you determine whether or not your listings are posts are SEO-optimized. It examines your writing and helps you organically implement keywords. The bars and data it presents to you are simple, straightforward, and easy to understand and read.

Since Scribbles is meant to fully optimize your writing, it will identify specific passages and combinations of words which work as well as those that do not. If you are a business which struggles to create great content, this is the tool for you.


Frankenstein is yet another tool which helps with keyword identification and creating proper SEO to attract more visitors and buyers to your listings. The tool processes thousands of keywords in a matter of seconds and then generates a list of the best options you have available to make your posts the most attractive to browsers.

It truly brings businesses to life by ensuring you get the right amount of digital traffic for your product listings. 

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Index Checker

Many people don’t understand the purpose of the front end and back end on listings, but they play an important role in optimization and just how often your work shows up in browsers and search engines. The Index Checker will ensure you have the proper combinations of keywords in these different locations to help your products reach the top of the page.

Keyword Tracker

The Keyword Tracker analyzes up to date information about popular search terms and then provides you with data on what people are looking for at any given time. The tracker visualizes changes in an easy to understand manner and goes a step further by showing you how potential changes will positively or negatively impact your listings.


Profits is a Helium 10 dashboard which allows you to keep track of your income and visualize it in new and meaningful ways. It displays real data such as your gross revenue, net profit, and sales trends. You can also utilize the Performance Matrix to determine how profits have changed over time. When placed in the hands of an expert analyzer, you will be able to identify market trends for yourself and make smart decisions about the future of your business.


A common problem for online businesses is the propensity of other people to commit fraud. Fraud, either by consumers or competitors, can create serious problems for a company of any size. The Alerts tool monitors your chosen ASINs 24/7 to avoid unwanted situations and warn you if a change is detected that could impact your business.

Inventory Checker

The main purpose of the Inventory Checker is to facilitate how you monitor your current stock and place limits on the number of items a single consumer can purchase at any time. This stops you from losing your stock to people who stack coupons and try to buy tons of items for low prices only to resell them at a later date.

Refund Genie

The Refund Genie is essential for any Amazon seller and simplifies the process of refunding customers for products they no longer desire or that were non-functional upon receipt. It also allows you to identify inventory which was lost or damaged and not reimbursed by Amazon, so you can easily collect this data and then send it to the company to receive your refund or payment.


Finally, there is Follow-Up. Follow-Up is an easy to use consumer email service which provides better outreach to your customers. You can customize, create, and send out mass emails to reach your consumer base and make individuals aware of sales, deals, and other events you currently have going on. 

helium 10 pricing


As with any program, there are a couple of questions people tend to have about Helium 10. Here are the most frequently asked questions with simplified answers for your convenience.

What Is Helium 10 Used For?

At its core, Helium 10 is a suite of tools used by Amazon sellers to manage their business, SEO marketing, and product research. It can be used to validate ideas, determine relevant keywords, and discover ways to move the business forward in a frequently changing world.

Can I Test the Helium 10 Tools?

The best way to test the Helium 10 tools is by signing up for the free plan and then using the month to see what is beneficial for your business and what you can do without.

How to Connect the Helium 10 Account to My Professional Amazon Seller Account?

The simplest way to connect your Helium 10 account to your professional Amazon Seller account is through the Helium 10 extension. Follow these short steps to complete the process.

  • Sign into Helium 10 and your Amazon Seller account on the same device. Use separate browser windows so you can easily switch between both of them.
  • In Helium 10, select your name from the dropdown menu in the upper right corner.
  • Scroll down your Helium account page until you come across a heading that says “Helium 10 Connectors.”
  • Don’t touch anything yet. Move to your Amazon Seller window and click on “Seller Account Info.” It will be under the “Settings” header.
  • Scroll down until you reach a section called “Business Information.” Click on it until you find linked text which says “Merchant Token.”
  • A new window will open with a series of letters and numbers. This is the Merchant Token which allows you to connect both accounts.
  • Copy the token and then move to your Helium browser. Choose the green box which says “Add Token” next to your Amazon MWS region. Type your seller ID into the box and then paste your token in the designated area.
  • Now you need to get your “Authorization Token.” Go back to your Amazon Seller account. On the lower left side of the page you will see a link that says “User Permissions” under “Account Management.”
  • Click on it and a new window will open. Go to “Third Party Developer and Apps” and choose the “Visit/Manage Your Apps” button.
  • A new window will open again. Click the “Authorize New Developer.”
  • When the next window pops up, switch back to your Helium browser. Under the “Connectors” header will be your developer ID and developer name. Copy your account number and paste it into the Developer's Name field. Next, copy the ID and put it into the Developer ID field.
  • Hit “Next” and confirm your authorization so you will be able to connect the accounts.
  • You finally need to approve access for PPC so you can use the program effectively.
  • Return to your Helium 10 dashboard and look for the green “Grant Access” button next to “Amazon Advertising PPC.”
  • A new window will pop up asking for advertising permission. Choose “Allow.”
  • Everything should now be connected and functioning properly!

Is Helium 10 Accurate?

Helium 10 is remarkably accurate for a free tool and is great for small, medium, and large businesses alike. The only tool which is difficult to manage is associated with free giveaways as the data is not always accurate for low bulk items. Otherwise the system is functional and supplies reliable information.


Helium 10 is a program that is worth the money. Out of all of the possible subscription plans, the most beneficial option is Diamond because you have access to almost every tool at a reasonable price. The tools themselves are functional, easy to use, and straightforward without losing their efficiency. Overall, Helium 10 stands out and is a great choice for members of the FBA program to better manage their inventory and optimize their business without investing in third party programming.

The only potential negative is setting up the program as a dashboard, which requires keeping track of information across multiple browsers and windows. If you accidentally mess up an ID, it will take a lot time to right the mistake and ensure your company is properly connected to the program as well as Amazon.